Made in Quebec: Marketing and Cultural Identity
Develop intercultural competencies focusing on regional, linguistic, and cultural factors contributing to Québec's unique markets. Readings from texts and authentic cultural documents (policy, business journals, newspapers, audio and video reports). Active learning and teamwork-based projects to enhance critical thinking will form the basis of coursework. Assignments include a company portfolio, case study, and digital marketing project. Part of the Duke in Montreal Program. One course.
Canadian Studies 328SA, Markets & Management Studies